Cannes Lions

GORILLAZ ALBUM PROMOTION

M&C SAATCHI/MARK, Sydney / EMI / 2010

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Overview

Entries

Credits

Overview

Outcome

Plastic Flowerz saw a 70% response rate from targeted bloggers, resulting in nearly 8,000 social media impressions and helping Plastic Beach reach #1 on the Australian charts within a week of launch. The first country in which it’s done so.

In the over-hyped, competitive music industry, we got people whose opinions are really valued, to talk in-depth about the new Gorillaz album.

“thankfully the Record Label number crunchers were for once overpowered by the creative-types Good or Bad, a campaign this brazen will always be blogged about and I’m certain that was EMI’s intention.” - Whiteboydancefloor, leading Australian music blog.

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