Cannes Lions

GOSSIP ON HOLD

McCANN COLOMBIA, Bogota / EDITORIAL TELEVISA / 2014

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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

We found a new communication channel, that is free, direct, measurable, and that surprises clients. We were able to make the waiting music in a call (something that people do not like) into entertainment in each call.

Outcome

After one month we got 1560 new subscriptions. Additional to this we were able to gather a new Data Base of 2782 potential clients.

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