Cannes Lions
McCANN COLOMBIA, Bogota / EDITORIAL TELEVISA / 2014
Overview
Entries
Credits
Execution
We found a new communication channel, that is free, direct, measurable, and that surprises clients. We were able to make the waiting music in a call (something that people do not like) into entertainment in each call.
Outcome
After one month we got 1560 new subscriptions. Additional to this we were able to gather a new Data Base of 2782 potential clients.
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