Cannes Lions
SCP GÖTEBORG, Goteborg / GOTHENBURG SYMPHONY ORCHESTRA / 2012
Overview
Entries
Credits
Execution
The chair is the central place for a music experience. This is a familiar concept that marketed the Gothenburg Symphony Orchestra for several years. Music experience is limitless, private and never predictable. For this year's campaign, we want the chair to help dramatize what “experience” can really mean. The clean, sparse layout creates a sense of premium and high quality, which is also the orchestra’s hallmark. Campaign material runs simultaneously with the launch of year’s season tickets.