Cannes Lions

GPS

LOWE BULL, Cape Town / GPS CREATIVE / 2012

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There are a lot of celebrities out there who love the sound of their own voice; politicians, rock stars and evangelists to name some. These guys don’t listen to anyone else, and would rather actually listen to their own voice on a GPS.

(Note: Julius Malema is an outspoken South African politician constantly caught saying ludicrous things in the media. People recognise his voice immediately. He doesn’t listen to anyone else, let alone a white woman with a British accent.)

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