Cannes Lions

GRADUATION PROJECT

JWT, New York / AD COUNCIL / 2008

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Boostup.org is an interactive social hub providing support to kids around the country.The site itself is designed to engage the consumer by letting them into the lives of ten high school students, all at risk for not graduating. Through student-made videos, we get a peek into the struggles America’s teens are facing, and the optimism and dedication it takes to succeed against the odds.Every message of encouragement is turned into a building block. And with every boost, the site reacts and grows. These teens see a graphic representation of support they never knew existed.

Execution

Currently, Boostup.org draws boosts from Myspace, Facebook, Youtube, email and texting; media students already use and enjoy. At the same time, it uses traditional media such as TV, print, outdoor and radio to reach parents, teachers and the greater community. By combining a span of media to drive one message, we hit our audience from a variety of well-placed touch points.

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