Cannes Lions
PUBLICIS MOJO, Auckland / GOODMAN FREIDER / 2004
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The grainwaves 'Mr Potato Head' commercial uses Mr Potato Head (representing Potato Chips) to convey that Grainwaves is the only multigrain chip and that it is a chip that superior to potato chips. Mr Potato Head has been upstaged and left out in the cold for a far superior product, Grainwaves.
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