Given the huge success of the 2009 saga, we have decided together with Renault to renew their partnership with Ubisoft and the Raving Rabbids to strengthen what’s always been the Scenic’s strength: the quality of the family trip!http://www.renault.fr/grand-scenic-et-les-lapins-cretins/

Stage 1: March: set up a social network platform (Facebook, YouTube et Dailymotion) for broadcasting a first teaser film announcing the kick-off of a world tour of the Raving Rabbids in a Scenic => aim: to keep a very active community of fans in a state of suspense.April: official launch of the TV campaign backed by a large-scale digital component: a dedicated website linked to a Facebook fanpage to follow the trek : films, bonus features, travel souvenirs, contests,… each new thing even more “raving” mad than the one before.Every week, another stage of the Raving Rabbids’ raving mad world tour is shown on TV, then picked up on the website, which changes with each country they cross: France, China, Brazil and finally Japan each have their turn to be the playground for the Raving Rabbids, weaving in the strengths of the Scenic… in a raving mad way.

The first results from the 2010 campaign are clear: at mid-course, it’s outstripping last year’s campaign, which had already been a success:- Already 6 million video hits in two weeks VS 2 million video hits at the end of all of last year’s campaign- A 100% display banner readership of 49% VS 19% for the 2009 campaign- A click rate of 0.57 % VS 0.39 % in 2009 : double the rate of a normal display campaign.