Cannes Lions

GRAND SIENA

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2012

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To launch the new Fiat Grand Siena, we made a TV spot that makes fun of the old and cliché format of the air freshener advertising in Brazil. We showed that all that joy is not because of the fragance, but because of the new car in the garage, the Grand Siena.

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