In recent years, the attention paid by Italian families to a healthy diet and eating well has grown significantly and many have started to make healthier decisions. This trend has reflected negatively on industrial food consumption and on what people think about prepackaged sweet snacks. The subject of genuineness had to be approached in the most direct and open way possible.

The grandmas’ adventures were posted on the Kinder website and social media channels (Facebook and YouTube) from October 21 to December 2, 2016. Starting with their being called into action across Italy and continuing with their journey to Kinder’s factory, their careful inspection and their final judgment. Their adventures were also aired as video banners and editorial projects, which were widely reported on by newspapers, food bloggers and influencers invited to meet and interview the grandmas right after their experience.