In Graubünden, Switzerland, there are still some small and charming holiday resorts, where a personal relationship with the visitors is still important.

The little mountain village of Obermutten issues a promise on Facebook: Anybody who likes the village Facebook page can have his picture posted on the village bulletin board. The photos are printed out by the mayor and his staff, and pinned up on the board. Pictures of the bulletin board are then posted to Facebook, so that the fans can see their own photos and tag them.

The bulletin board filled up fast, and the project had to be extended to the nearby walls in the village.