To promote the launch of Gravity Rush Remastered, where the awesome powers of gravity are yours to command, we created a post that defied gravity. The post immediately picked up traction from people all across the gaming industry, including professionals from Polygon and beyond. It gained responses such as, “Jesus, you guys - next level tweet game.” and, “this is a good tweet”. (Yeah, it was). With no budget, no paid media, and a small team’s technological expertise, we were able to show the world that even a single post has the power to turn the internet upside down.

Using Unicode conversion, we were able to hack PlayStation’s social channels to create an innovative first-of-its-kind post by turning the post copy on Twitter, Facebook and Instagram upside down. This completely inverted post turned PlayStation’s Twitter, Facebook, and Instagram on it’s head.

The results blew away our projected forecasts and benchmarks:

• 656K impressions from a single post

• An unprecedented engagement rate of 4.3%, over 2X our benchmark

• Attention from influencers and journalists throughout the gaming industry, including Polygon