A concept that simultaneously convinces the creatives of the inspirational powers of 214 colours – and gets by on a low media budget. To create fun. To create buzz. And to create photos of the idea that carry it around the world. For this, we went where all the prominent creatives go – the Cannes Lions Festival 2012.

To convince the creatives simultaneously – and with a low media budget – of the inspirational powers of Copic’s 214 colours, we took our work to a location where they are too – the Cannes Lions Festival 2012. 'Unmissable' placed in citylights right in front of the Palais du Festival. To create fun. To create buzz. And to create photos of the idea that carry it around the world.

Countless reports in the industry media (WuV, Horizont, Lions Daily News, Page, etc.). Enthusiastic posts on Facebook and on diverse blogs. The campaign led to a traffic increase of 20% on the Copic website and increased pen sales.