Brand relevance:

Casa del Libro is a reference brand, a pioneer on the creation of a bookstore network open to everybody and with the most variety of book titles never seen before.

Target audience:

Young and adults from 18 years old, with a mid-high cultural level and an interest on reading.

Design elements and their integration:

We applied a layout on a contemporary picture so it could be transformed into a book cover of a classic literature title so we can make an analogy between the novel and the present time.

Design touch points:

Bookstores posters.

Materials, style elements, design choices:

Contemporary photos, ad hoc typography for each title and different book textures of every execution.

Design development and process:

We’ve photographed several real books and applied in it the picture and the typeface design.

Choice of campaign elements:

We’ve chosen current topics and world literature masterpieces to get the highest relevance.

Approach:

Search of visibility and complicity with the readers.

Scale:

700x1000mm

Value added to brand:

Modernity, expertise and critical spirit.

Value for consumer:

Variety and Quality.

Reach/cultural impact:

This campaign has a social depth because we’ve chosen current controversial topics and link them to the classical literature pieces proving its universality.