Cannes Lions

Great Thinking Inside

RPA, Santa Monica / HONDA / 2016

Film
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To demonstrate how the HR-V is the latest, most design innovative vehicle from Honda, we created a spot appealing to the nostalgia of car enthusiasts. A simple but charming choreographed parade of vintage Hondas showcases the brand’s commitment to innovation, while showing how one good idea leads to another. Each iconic Honda model is revealed in a fun, charming way. It’s an evolution of smart thinking that ends with the new HR-V. By highlighting Honda’s core strength of persistent innovation, it’s easy to imagine that the HR-V is truly their best creation yet.

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