The Guardian was giving away 14 booklets, each containing a great interview of the 20th Century. These covered a wide range of issues and famous figures; from Marilyn Monroe, to Margaret Thatcher, to the Sex Pistols,The role of communications was to present these historic interviews as timeless collectibles that our Guardian readers would remember and cherish.

Our response was to borrow from nostalgic cues of the interview world, whilst creating engaging visual representations of the most iconic and famous figures (Marilyn and Nixon), that helped bring the promotion to life.