Cannes Lions

Greatness of doing impossible 2017

DENTSU INC., Tokyo / SONY / 2018

Film

Overview

Entries

Credits

Overview

Description

This is a branding campaign for PS4 to spread the world an intrinsic value of Game console. The campaign kicked off in 2015 and has been ongoing for more than 2 years. “You can enjoy what you normally can’t do”- The essential value of which the game console brings is the basic concept. For this commercial, we depicted a house party that surpasses your imagination. We tried to use as less CG as possible to pursue real movement for the characters and aimed a condensing entertainment world just like what PS4 brings you.

Similar Campaigns

12 items

Baidu’ AR restoration campaign of nine city gates in old Beijing

BLUEFOCUS DIGITAL MARKETING AGENCY, Beijing

Baidu’ AR restoration campaign of nine city gates in old Beijing

2017, BAIDU

(opens in a new tab)