Cannes Lions
VOLCANO HOTMIND, Sao Paulo / WARNER / 2012
Overview
Entries
Credits
Execution
With an unprecedented media in our hands, rather, in the wheels, drew up a guerrilla war with more than 50 bikes, that while moving, producing multiple images on wheels with green LEDs - logo of the film, a symbol of the ring and release date. That was our intention to associate the name of the movie the action itself.
Outcome
More than 320.000 views in one month without seeding and PR. Mentions at brainstorm9.com.br (most retweeted in the week), creativemonkeyz.com (Honor BTL), marmai.fi, comunicadores.info.
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