Greenpeace wanted to make a memorable impression with publishers, at an international book fair, about the dire situation facing the rapidly disappearing Indonesian rainforests.

The idea of a pop-up book that didn’t fully pop-up was a perfect fit for our messaging with this particular target.

While the measurable results of this piece were somewhat intangible, book publishers took more than a passing interest.

Inquiries into both a providing a wider distribution as well as on offer from a chain of bookstores to create a 'green corner', featuring this book, were offered and are currently being pursued.