Cannes Lions
MERIDIAN COMMUNICATIONS, Bangalore / GREENPEACE / 2008
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The brief was to tell people that if we change the way we think (and replace incandescent bulbs with CFL bulbs) we can change climate change.We created 3 short claymation films which showed famous thinkers like Einstein, Newton and Archimedes getting ideas. But as soon as the conventional "idea bulb" appears, Greenpeace activists suddenly appear and replace it with an eco-friendly CFL bulb.
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