Cannes Lions
GREENPEACE JAPAN, Tokyo / OPINION / 2003
Overview
Entries
Credits
Execution
The media team constructed, through its design and copy, a simple how-to for action. Placing the ad on Monday (Mar. 3) allowed people enough time to make plans for the weekend. Following it up with the announcement on March 5 about the demonstration reinforced the effect of the ad and raised the possibility for more participation.