Eurobest

Greenpeace: Stranded Whales

KUBIKFOTO³, Stuhr / GREENPEACE / 2016

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Overview

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Credits

Overview

Background

An unusual high amount of whales is stranding in the winter of 2015/16. The circumstances are unclear.

Document the strandings and build an exciting campaign site to draw attention to the strandings and Greenpeace‘s activities.

Execution

The campaign site is build for desktop, mobile and tablet devices, using a video scroll (or swipe) navigation. The lean design does not interfere with the big background images, which are a mixture of moving images and WebGL animations, which react to mouse movements and the gyroscope sensors of the device.

A changing and interactive soundscape, programmend with WebAudio, intensifies the experience.

A 360° video scenes is extended with interactive elements and an interactive map.

We implemented movable anchor-hotspots via motion tracking and keyframes in Javascript.

During several production days we shot over 230 gigabyte of data and had 9.935 photo and video files on our raw-server. At the end the final site was cut down to <80 megabyte.

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