To introduce the idea of 'cheesy', we came up with cheesy stories that happen between friends. These stories then led to the introduction of the new cheesy pizzas.

The first one launched three new products in March 09: Cheesy Blockbuster Overload, Extreme Cheese and Sausage Overload, 5 Cheeses & Garlic Overload. A month after the launch, total Overloaded Pizza sales increased by 26.48% and total pizza sales increased by 17.82%. Comparing to year ago, Overloaded Pizza sales increased by 8.84% and total pizza sales increase by 9.70%.