Cannes Lions
BUZZMAN, Paris / BUZZMAN / 2012
Overview
Entries
Credits
Description
Every January, advertising agencies across the globe present their greeting cards.
Yet, this year is a very special year according to the Mayan prophecy, which predicts the end of the world on December 21st, 2012.
But are all those rumours true? Will this be the last greeting card ever?
Buzzman has decided to reveal the truth behind the prophecy and wish you a happy last year!In 48 hours, the video totalled 50,000 views and was featured on YouTube’s homepage.
Execution
The content was sent to bloggers as well as 4,000 influencers throughout the night, thus giving us top visibility in the morning, and giving us the opportunity to be the first content shared across social media, therefore we could rapidly get views on YouTube.In the afternoon, we sent the content to our US contacts, so that they could also watch it first thing in the morning.
Outcome
65,000 views in 1 week; more than 50 online articles
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