Cannes Lions

GREETING CARD

BUZZMAN, Paris / BUZZMAN / 2012

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

Every January, advertising agencies across the globe present their greeting cards.

Yet, this year is a very special year according to the Mayan prophecy, which predicts the end of the world on December 21st, 2012.

But are all those rumours true? Will this be the last greeting card ever?

Buzzman has decided to reveal the truth behind the prophecy and wish you a happy last year!In 48 hours, the video totalled 50,000 views and was featured on YouTube’s homepage.

Execution

The content was sent to bloggers as well as 4,000 influencers throughout the night, thus giving us top visibility in the morning, and giving us the opportunity to be the first content shared across social media, therefore we could rapidly get views on YouTube.In the afternoon, we sent the content to our US contacts, so that they could also watch it first thing in the morning.

Outcome

65,000 views in 1 week; more than 50 online articles

Similar Campaigns

7 items

IMAGE LIBRARY

HEYE, 121, Munich

IMAGE LIBRARY

2008, GETTY IMAGES

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