Cannes Lions
PROXIMITY BBDO, Boulogne-Billancourt / BBDO / 2014
Overview
Entries
Credits
Execution
We sent trick greeting cards to all our clients and instead of asking them to reply, we gave them an opportunity to get revenge!
Outcome
We sent 500 cards and registered more than 1500 explosions inside the agency. This means that every card generated not only 1 response, but 3! And they were even ready to queue for the cannons to be available, with an average waiting time of 7:30
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