Brief:To create an online presence for the Premium Grey Goose Vodka brand which allows users to explore the brand in an immersive experiential way.Rationale:Starting from the lake and mountain panorama, which is a key visual on the bottle, the navigation of the site is a seamlessly looping move through a bar in the mountains, out of the bar into the open and back to where we started.Target Audience:25 - 55 evenly split male/female