In 2014, John West launched it’s Tuna & Rice range – a simple, nutritious lunch alternative that takes a mere 45 seconds to prepare in the microwave.

Our task was to amplify the 'convenience' and 'health' benefits of the new products, and position them as the ideal lunch for people on the go.

So we created the “Ultimate Power Ballads from the Ultimate Power Lunch” campaign, in which each product professes its devotion to listeners and offers them it’s heart-felt support whenever they need it.