Cannes Lions

Grown Ups

DON, Buenos Aires / EASY / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

Statistics confirm that in Argentina young adults leave their parents home later every year.

Execution

This TVC shows us that it isn´t due to economic reasons nor trends that they stay at their parents home.

The real reason of this behaviour in Argentina´s young people is that they feel comfortable at their parents home. And this is Easy Home Improvement Store fault. (retail)

This TVC shows kidults in a funny way for everyone except their parents.

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