Cannes Lions

GT Hypnotist

BLUE HIVE, London / FORD / 2016

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We collaborated with professional hypnotist Marc Savard. Marc invited visitors at CES to experience the car through different scenarios including pushing the powerful engine to its limit, track racing and exploring the internal beauty of the car, all while under the effect of hypnosis.

Execution

We chose the world’s biggest tech event, CES 2016 as our location. At the Ford GT’s stand, visitors were hypnotised to believe they were driving the car. They were instantly fully immersed in the experience, all without even touching the supercar. Our film of the event was shared on various media channels so everyone could witness the thrilling experience.

Outcome

In addition to the CES attendees, we invited skeptical journalists, reporters and bloggers to take part. We turned skeptics into believers and convinced them to share the news. As a result the Ford GT was named Official Show Vehicle of CES and became the most anticipated supercar of 2016.

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