Cannes Lions
BUTTER MUSIC & SOUND DESIGN, New York / DIAGEO / 2013
Overview
Entries
Credits
Description
Crown Royal's Guardian Angel spot champions the designated driver and likens the designated driver to a guardian angel. The footage connects the dots quite literally by having a graceful angel impart the Crown Royal Brand's golden crown to the designated driver. She then disappears, but the responsible designated driver is vaguely aware that he was touched by an angel. The score highlights the delicate and beautiful sweeping movements of the majestic angel while still making the designated driver out to be a hero with anthemic brass and guitars.
Execution
The track is an original score composed by composers Andrew Sherman and Glen Cavanaugh. We were given the task of balancing the femininity and prettiness of the angel with the sophistication of the Crown Royal brand and the male camaraderie portrayed in the footage. The track does this by dark electronica beats and brass section with sparse and light ethereal guitars filling out the high end of the track. The track grows into a strong and epic anthem as the designated driver is crowned.
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