Cannes Lions
REM RUINI E MARIOTTI, Rome / PROCTER & GAMBLE / 2011
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The story is about the memory of a rendez-vous.Images come to the woman’s mind :hands touching, intertwined bodies, caressing…Our character driving fast on her car, driving away from her lover.It is that time of the day when the sunrise is starting; lights are still on but the dawn is taking over the night.Purples, reds and yellows are coloring the darkness.The young woman is driving a convertible, the wind blowing through her hair, a futuristic city is stretching out alongside her. Her blazing tires screech to a halt, she steps out the car and, savouring the night air, she remembers: a night, a man, her choice…a perfume.
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