We were asked to create an event to introduce the new Repsol´s travel guide: La Guia Repsol 2012 and its new digital contents. The problem was that Repsol wanted to reach a young target and the events they annually do are not of the targets’ interest.

To reach our target we decided to create an interesting and entertaining content. We also thought that since the targets spends many hours of the day online the content should be viewable from any device (iPhone, iPad, Computer, etc.).

We reached the target audience and the content was shared on social networks, commented on blogs, enjoyed by the viewers, and went viral. Users talked about the movie and how interesting the experiment was, of taking a well-known actor and making him participate in a movie without having read the script.

The movie release was featured in the most important news media in the country. We were featured in 190 local newspapers, 55 digital newspapers, 35 current affairs magazines, 36 gastronomic magazines, 21 economic diaries, 26 free newspapers, 17 finance magazines and 11 national newspapers.

The client saved €3.710.548 worth of advertising.Media repercussion was a success. We managed to turn an event into a complete advertising campaign.