The expectation for Guinness Ireland Hurling online sponsorship awareness campaign in 2007 was to facilitate in banner engagement. The game included the current all Ireland Hurling Champion who was shot against a green screen. The game enabled users to control Brendan Cummins and use him to strike the hurl. The user had to rely on their timing, skill and accuracy, all key elements within a game of hurling. In total, the game was played 98,772 times. The average repeat play was 7.5 times and the average user session duration was 7 minutes 39 seconds.