Cannes Lions

GUN VIOLENCE AWARENESS

MARTIN WILLIAMS, Minneapolis / CITIZENS FOR A SAFER MINNESOTA / 2009

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Every milestone a child reaches is a collection of precious moments. From birth to infancy to childhood, we watch a little girl, "Sarah", becoming that collection of beautiful, personal triumphs who in the blink of an eye is suddenly, irrevocably lost with her innocent discovery. A recent U.S study found that in 75% of all accidental firearm deaths of children, the firearms were stored in the home of the victim, a relative or friend.

This powerful, tragic story crosses political, socioeconomic and racial lines, bringing to light the sad reality of negligent storage and ownership of firearms in America.

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