Cannes Lions

GURONSAN HANGOVER REMEDY

TOUCH ME RED CELL, Lisbon / JABA FARMACEUTICA / 2005

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Overview

Entries

Credits

Overview

Execution

Our idea was to create a visual illusion that a young man was sleeping on the bench because "last night left him all broken". Both media and message worked together for the same purpose: to be relevant for the target.

Outcome

Guronsan had a small budget for the campaign. So we had to maximise the client's investment. The sales results shows the effectiveness of the campaign and that we took the right decision.

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