We decided to educate people about authentic Neapolitan cuisine. We used quirk and wit in comparing Neapolitan food to the spirit of the people of Naples.

We made outdoor posters. Each ad focused on a dish and a common Neapolitan stereotype. We used typography coupled with illustration-borders. Each border helped depict what the copy was about.

Sales increased by 50%, reaching a maximum of 91% during the campaign.

We got excellent reviews on food ordering sites like Zomato.

More importantly, people all across Mumbai started recognizing Gustoso as the go-to place for authentic Neapolitan cuisine.