Reebok Sports Club is a gym focused on the Brazilian upper class, located inside a super premium mall with some of the most expensive commercial locations in Brazil. The high demand for classes results in a waiting list. The client requested a campaign to keep the gym positioning as a fashion icon.

We seeked inspiration in the world of fashion sketches. For this, we searched illustrations from famous world renowed fashion designers. To give an added dimension to the work we required that each illustration should have a different language, authorial illustration traces.

The waiting list of Reebok Club remains huge (1,000) such as the renewal rate (80%).