Cannes Lions

GYM & HEALTH CENTRE

LOWE BRINDFORS, Stockholm / FRISKIES / 2011

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Overview

Entries

Credits

Overview

Execution

Friskis & Svettis is Sweden’s biggest fitness chain and this is an outdoor campaign promoting their membership card. Since all chains – Friskis & Svettis included – usually run campaigns in the beginning of January, the strategy was to get the message out before all competitors.

Outcome

The campaign was very successful and increased sales by 26% compared to the previous year.

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