With headlines like “That’s nothing!”, “No sweat!”, “Light weight!” and the logo of Fitness Company, we’ve changed the context of notoriously well-known packing cases. People who are moving know: working out at Fitness Company makes carrying packing cases so much easier. This surprising use in the context of fitness training calls attention to the Fitness Company’s benefits.

In response to the packing case promotion, Fitness Company registered an increase in membership of 7%.