The creative team decided that "fully immersive" had to be 360 degrees. We achieved this by creating an equirectangular background image and wrapping it around a sphere. This is then projected onto a cube and the end result is our 360 environment at less than 200KB for the experience to be fluid on any smartphone.

Videos, image galleries, buttons and custom features put the users in control of how much information they want to ingest. The smartphone’s Gyroscope sensors enhance the navigation and user’s level of control. The immersive world is accessible by simply panning and shifting your phone.

Our Gyro ad relies on in house purpose built patent pending technology.

Once immersed in the 360 experience the User is the actor at center stage. The natural and fluid navigation achieved with the Gyroscope Sensor, and device portability made the Gyro ad ad the perfect candidate for Mobile.

The creative team decided that "fully immersive" had to be 360 degrees. Yahoo achieved this by creating an equirectangular background image and wrapping it around a sphere. This is then projected onto a cube and the end result is our 360 environment at less than 200KB for the experience to be fluid on any smartphone. Videos, image galleries, buttons and custom features put the users in control of how much information they want to ingest. The smartphone’s Gyroscope sensors enhance the navigation and user’s level of control. The immersive world is accessible by simply panning and shifting your phone. Yahoo’s Gyro ad relies on in house purpose built patent pending technology. Once immersed in the 360 experience the User is the actor at center stage. The natural and fluid navigation achieved with the Gyroscope Sensor, and device portability made the Gyro ad ad the perfect candidate for Mobile.

With 30+ million impressions worldwide and 12.5% interaction rate on the interactive experience, the Gyro campaign achieved extraordinary results:

An average experience dwell time of 1 minute and 30 seconds. That is 100% longer than the average dwell time achieved on the landing page of our standard native ads.

This demonstrates the inherent user engagement this virtual environment creates.

This solution has proudly matched the magnitude of Terminator Genisys. Take off your boots, your clothes and your motorcycle!

( this format successfully ran for other entertainment clients such as Disney ( Inside Out ), 20th Century Fox ( The Revenant ), Netflix ( Daredevil ) )