There is water on Twitter !

Internet users can produce watter thanks to Twitter by filtering their Twitter account to extract Hs, 2s and Os in order to create virtual water molecules. Once transformed into a donation, this water will become very real and will help fund programmes that will improve access to clean water. An experience fun and unique !

Our Data Specialist invented an algorythm to create in real a filter so as to extract virtual water molecules in Twitter accounts.

We put it in a web site and made this unique experience as fun as possible so as to sensitize to water access and motivate people to transform their virtual water into a donation for UNICEF water programms.

With NO media budget :

Twitter community massively reacted :

- 35,6 millions of impression Twitter

- 12,5 millions of reach

- 480 000 L of collected water

unicef.fr :

- + 250 % sessions vs a punctual UNICEF France operation

Donations :

- +50% vs a medium donation punctual UNICEF France operation

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