Cannes Lions

HAAGEN-DAZS

BATES TAIWAN, Taipei / HAAGEN DAZS / 2011

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We create 2 touching love stories to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. People say “Strike while the iron is hot”, it’s same with love and ice cream. You should love, enjoy ice cream while it’s still hot. By using an innovative concept to express the strong brand attitude. Summer is hot. Love, while it’s hot.

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