Cannes Lions

HAAGEN-DAZS ICE CREAM

TBWA\INTERACTIVE, Madrid / GENERAL MILLS / 2005

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Häagen-Dazs Spain’s new website will be the base for future one-to-one brand and loyalty strategy. The site proposes an interactive experience trough the ice flavours and exclusive shops of the premium ice cream cafe brand. It also shows detailed information, in the right format, for potential franchisers.

The objective was to communicate the brand offer on the web, deploy online promotions, capture data and develop a long term one-to-one relationship with the brand’s customer base.Target: ice cream lovers of all ages!

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