To be an effective marketing tool, the Annual Report needed to grab attention quickly.

We wanted to show and bring to life the humanity – not just the numbers – of one of the world’s most humane causes.

A first of its kind interactive Annual Report: Designed as a poster that comes to life with a downloadable app. By scanning across the poster, the app unlocks real-life stories of real families filmed in their own Habitat donated home. It also showcased how to help sections and major sponsors. The reverse side of the poster contains all the factual information, designed as the inner workings of the home: the pipes, cables and basic fittings that the house relies on to run smoothly.

A microsite was also created to view the content online.

The communication was incredibly well received. Donors sent letters of commendation to the organisation and the agency received a special mention from Habitat for Humanity’s Global Head Office.