Cannes Lions

Haig Clubman / Make your own rules

ICONOCLAST, London / DIAGEO / 2017

Film
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Overview

Description

Shot of the Scottish highlands cuts to a cityscape at night, the narrator recites the “rules of whisky”

Fast cuts show a bar with David Beckham and young party-goers at a bar in London and at a concert in the desert.

We see sketches involving people playing ping pong over a car bonnet, huge blocks of ice crashing onto the bar and people stuffing it in their drinks as we are told various rules like “take whisky seriously” and “only a single cube of ice”, David Beckham entertains his friends as the narrator tells us whisky is an old drink for old people.

Finally as we are told to enjoy whisky alone the desert scene reveals to be a huge outdoor concert.

Finally we see the narrator who addresses the camera directly, tells us to make our own rules before clinking glasses of Haig Club with Beckham and friends.

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