The campaign continues to bring renewed meaning to ‘HELP’ by defining it as a promise to be there for whatever goes wrong. The campaign, centres around the messaging of, ‘Until then’ (when accidents cease to occur) ‘-we’ll be here to help.’

The photography sought capture the realism of the city and the tangible drama of the storm, playing this out against the more whimsical personality of the little car.

The storm itself was created using a combination of in-camera physical effects and background CGI. Interestingly, it may also be worth noting that the film was shot on what could only be described as an incredibly bright Australian summer’s day.