Cannes Lions
SAATCHI & SAATCHI, Oslo / GARNIER L'OREAL / 2008
Overview
Entries
Credits
Execution
We placed stickers with a great hairdo on the mirror on the inside of every locker door, different ones for men and women, so once you look at yourself to see how much more fit you are, or how your hair looks, you'll see yourself with great hair! The copy reads: A great body takes time, great hair does not!
Outcome
Not measured.
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