Cannes Lions

HAIR DYE

DDB GERMANY, Berlin / SCHWARZKOPF / 2004

Film

Overview

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Overview

Description

The TVC plays with the assumption that women who dye their hair blonde want to appeal men. And because rich men often prefer blonde women, we tell those women: dye your hair with Poly Blonde and soon you can enjoy an upper class lifestyle at the side of a millionaire.

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