Cannes Lions
DDB GERMANY, Berlin / SCHWARZKOPF / 2004
Overview
Entries
Credits
Description
The TVC plays with the assumption that women who dye their hair blonde want to appeal men. And because rich men often prefer blonde women, we tell those women: dye your hair with Poly Blonde and soon you can enjoy an upper class lifestyle at the side of a millionaire.
Similar Campaigns
12 items