In front of a central document agency in the city of São Paulo, we created the Koleston Space, a mix of beauty parlour and photographic studio. There, after going through a session of beauty, women were photographed by a professional and then could immediately use their new snapshot to get a new ID.

Showing ID pictures has always been an embarrassment, especially for women. To solve this problem, Koleston, a brand that cares about women's self-esteem, prepared for their consumers what no other brand has ever done: made them beautiful in ID snapshots.

In front of a central document agency in the city of São Paulo, we created the Koleston Space, a mix of beauty parlor and photographic studio. There, after going through a session of beauty, women were photographed by a professional and then could immediately use their new snapshot to get a new ID.