Context : "Your Style, Your Studio", a new platform of communication for Studio Line.Targets : under 35 year olds standing out with their hairstyle.Internet :Highly-identifiable and differentiating and using all means possible (design, music, videos), the website offers a studio experience: creativity, backstage atmosphere, and tools to create your own hairstyling are mixed.The brand capitalises on Orlando Pita's expertise (through dedicated clips) to bring forward tips and trends.It stimulates the visitors' implication through a Street Style Gallery exhibiting real street style, encouraging people to leave their videos and vote to elect the best styles.