Cannes Lions
BISCUIT FILMWORKS, Los Angeles / CAMPBELL'S / 2014
Overview
Entries
Credits
Description
The objective of the campaign is to break Ragu consumers out of this shopping habit and
convince them to choose Prego more often than Ragu. ‘Choices’ achieves this by bringing to life the results of the blind taste test that even Ragu users have preferred the better tasting Prego Traditional sauce over Ragu OWS Traditional sauce.
Similar Campaigns
12 items