Cannes Lions

HAIR STYLIST

BISCUIT FILMWORKS, Los Angeles / CAMPBELL'S / 2014

Case Film

Overview

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Credits

Overview

Description

The objective of the campaign is to break Ragu consumers out of this shopping habit and

convince them to choose Prego more often than Ragu. ‘Choices’ achieves this by bringing to life the results of the blind taste test that even Ragu users have preferred the better tasting Prego Traditional sauce over Ragu OWS Traditional sauce.

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